The Log · Field notes
From MM0 to Marquesas.
Cartography, fabric, the run home. Written by the people who designed the brand. Updated when there’s something to say.
- № 06
Tarpon season in the Florida Keys
A month-by-month guide to where the Silver King shows up — Channel Five to Garrison Bight.
May 19, 20267 min read - № 05
Covering up on the flats
The skin math of a 6-hour day on the flats, and why a long-sleeve performance shirt does more than a cotton tee.
May 18, 20265 min read - № 10
Conch Republic, 1982: the secession that became a tee
On April 23, 1982, the mayor of Key West seceded from the United States, declared war for one minute, and surrendered. The flag still flies.
May 17, 20264 min read - № 09
The Florida Keys backcountry, MM0 to MM107
On the Bay side of US-1 is a 1,000-square-mile shallow estuary that requires a different boat, a different cast, and a different patience than the Atlantic side.
May 15, 20266 min read - № 08
Bonefish, tarpon, permit: the Keys grand slam, explained
Catch all three in one day and you have a grand slam. Most anglers never do. Here's why each species is hard, and where the three of them live.
May 14, 20265 min read - № 07
Sublimation vs screen-print: what your fishing shirt is actually made of
Two print methods, two completely different results. Sublimation only bonds to polyester. Screen-print works on cotton. Why the print method on your fishing shirt is a fabric decision, not an aesthetic one.
May 13, 20264 min read - № 04
Reading the reef tract
What NOAA Chart 11451 actually tells you when you stop looking for fish and start looking at the water.
May 8, 20264 min read - № 03
Why poly, not bamboo
Sublimation only bonds to polyester. Why every fishing brand in your closet is poly, and why ours is too.
Apr 22, 20263 min read - № 02
End of the road
The Marquesas are 25 miles past Key West. Here's the run, the anchorage, and what to wear.
Apr 10, 20265 min read