The story
168 miles.
One brand.
The Florida Keys are 168 miles long. From Mile Marker 0 in Key West, up US-1 to Soldier Key, and 25 miles west to the Marquesas — that’s the whole stretch. The only living barrier reef in the continental United States. The world’s flats-fishing capital. The only place in the U.S. where the road actually ends.
We’ve fished it, dove it, run it, sunburned on it, and gotten skunked on it. Keasy is what we wear out here.
Two lines · One Keys
Performance.
All-over-print polyester UPF 50 sun shirts and tees, sublimation-printed edge to edge with bathymetric and chart-based designs. Industry-standard fabric for the actual job — same poly Columbia PFG, AFTCO, and Huk use, just with better art. Reef Tract. Hawk Channel. Florida Bay. Marquesas. The water you fish, drawn the way it actually is.
Lifestyle.
Heavyweight 100% cotton tees and long-sleeves with chest and back graphics. Premium tee blanks (Comfort Colors heavy, Bella+Canvas lean). U.S.-printed. Sized true. Designed to fade well over a season of salt and sun. Worn at marina bars, gas stations, and breakfast at the Stuffed Pig.
What’s not here.
No marlin silhouettes. No “Salty Vibes Only.” No tournament logos. No painterly fish art. No mass-market red-white-blue. Just the actual Keys — turned into apparel by people who live in them.
Why poly, not bamboo.
Sun shirts are the workhorse of the Keys wardrobe. Long sleeves, hood, UPF 50, light enough to dry between flats. They’re also almost always 100% polyester. So are ours. Performance fabric for the actual job: poly. Lifestyle fabric for off-the-water: 100% cotton on premium blanks. We’re putting this in front of you so you don’t have to dig for it.
If you want bamboo: small capsule next year — limited drops only, real bamboo, no all-over print.
Drops on real Keys timing.
Tarpon Season. Lobster Mini-Season. Stone Crab. Limited runs, restocks when restocks make sense. If you want it, get on the waitlist and we’ll tell you when it’s live.
It ain’t easy being Keasy.