24°39′N 81°16′W
CHART CUT
EDIT 56
BAHIA HONDA
Old bridge channel
View the chart →
01 — MM0 → Marquesas · 168 MI
It ain’t easy
being Keasy.
Florida-Keys-native lifestyle apparel built around the actual cartography of the place. Sun shirts and salt-soaked tees, the chart fabric pulled from NOAA 11451 — read it on your sleeve, run it on the GPS.
▸ Live
24°33′N 81°48′W
Key West · cycling
Scroll
02 — First drop · Phase 1
The line.
Twelve SKUs dropping together. UPF performance shirts in poly, cotton lifestyle tees, accessories. Sized for the run from MM0 to Marquesas.
Hero
F · technical renderK-reef-card
Reef Tract LS
UPF 50 · Soldier Key → Marquesas
F · technical renderK-channel-card
Hawk Channel LS
UPF 50 · MM0 → MM107
F · technical renderK-flats-card
Florida Bay Flats Tee
AOP · The Bay from above
F · technical renderK-marquesas-card
Marquesas Tee
AOP · 24°34′N 82°08′W
03 — The reason
The Keys are
168 miles long.
So are we.
Salt Life is Jacksonville. Choona is 30A. Salty Crew is San Diego. Keasy is the 120-mile stretch of US-1 between MM0 and Key Largo, plus 25 miles of open water out to the Marquesas. That’s the brand. That’s the brief.
Designed by people who actually live here. Tested at Bahia Honda, the Bay, and the back of Sand Key. Made for the run home.
168
Miles · Reef Tract
Soldier Key → Marquesas
12
Launch SKUs
Phase 1
50+
UPF
Performance line
03 — Field
Where Keasy gets worn.
Twelve places along US-1 and out to the Marquesas. The chart fabric on each shirt comes from the same NOAA tile that runs under the boat at sunrise.
FROM CHART
No. 11451
NOAA · ED. 56
24°33′N 81°24′W
CHART CUT
EDIT 56
LOOE KEY
Sanctuary preservation area
View the chart →
24°34′N 82°08′W
CHART CUT
EDIT 56
MARQUESAS
Atoll · 25 mi west of MM0
View the chart →
25°02′N 80°56′W
CHART CUT
EDIT 56
FLORIDA BAY
Backcountry flats
View the chart →
24°27′N 81°52′W
CHART CUT
EDIT 56
SAND KEY LIGHT
Reef tract terminus
View the chart →
24°51′N 80°37′W
CHART CUT
EDIT 56
HAWK CHANNEL
Inside the reef line · Alligator
View the chart →
24°39′N 81°16′W
CHART CUT
EDIT 56
BAHIA HONDA
Old bridge channel
View the chart →
24°33′N 81°24′W
CHART CUT
EDIT 56
LOOE KEY
Sanctuary preservation area
View the chart →
24°34′N 82°08′W
CHART CUT
EDIT 56
MARQUESAS
Atoll · 25 mi west of MM0
View the chart →
25°02′N 80°56′W
CHART CUT
EDIT 56
FLORIDA BAY
Backcountry flats
View the chart →
24°27′N 81°52′W
CHART CUT
EDIT 56
SAND KEY LIGHT
Reef tract terminus
View the chart →
24°51′N 80°37′W
CHART CUT
EDIT 56
HAWK CHANNEL
Inside the reef line · Alligator
View the chart →
24°33′N 81°48′W
CHART CUT
EDIT 56
CONCH REPUBLIC
MM0 · Key West
View the chart →
24°43′N 81°02′W
CHART CUT
EDIT 56
TARPON SEASON
Megalops atlanticus
View the chart →
24°37′N 81°06′W
CHART CUT
EDIT 56
SOMBRERO
Reef · 22 mi off Marathon
View the chart →
24°41′N 81°21′W
CHART CUT
EDIT 56
BIG PINE
Backcountry skiff country
View the chart →
25°13′N 80°12′W
CHART CUT
EDIT 56
CARYSFORT
Light No. 6 · oldest in CONUS
View the chart →
24°42′N 81°09′W
CHART CUT
EDIT 56
SEVEN MILE
Old bridge · Pigeon Key
View the chart →
24°33′N 81°48′W
CHART CUT
EDIT 56
CONCH REPUBLIC
MM0 · Key West
View the chart →
24°43′N 81°02′W
CHART CUT
EDIT 56
TARPON SEASON
Megalops atlanticus
View the chart →
24°37′N 81°06′W
CHART CUT
EDIT 56
SOMBRERO
Reef · 22 mi off Marathon
View the chart →
24°41′N 81°21′W
CHART CUT
EDIT 56
BIG PINE
Backcountry skiff country
View the chart →
25°13′N 80°12′W
CHART CUT
EDIT 56
CARYSFORT
Light No. 6 · oldest in CONUS
View the chart →
24°42′N 81°09′W
CHART CUT
EDIT 56
SEVEN MILE
Old bridge · Pigeon Key
View the chart →
The Log
Field notes from MM0–Marquesas.
Field notes · 04
Reading the reef tract
What NOAA Chart 11451 actually tells you when you stop looking for fish and start looking at the water.
Read →Field notes · 03
Why poly, not bamboo
Sublimation only bonds to polyester. Why every fishing brand in your closet is poly, and why ours is too.
Read →Field notes · 02
End of the road
The Marquesas are 25 miles past Key West. Here's the run, the anchorage, and what to wear.
Read →Field notes
From MM0 to Marquesas.
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